Patricia Redsicker writing in the Socialmedia Examiner extracts some interesting findings from the Technorati’s 2013 Digital Influence Report which shows that “consumers are turning to blogs when looking to make a purchase.”
In fact, blogs rank favorably with consumers for trust, popularity and even influence.
The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).
However, Brands rely more on Facebook to influence consumers.
Even though brands are devoting only 10% of their total digital marketing budgets to social media, Facebook is clearly the preferred platform, taking 57% of the slice.
Facebook is where the world hangs out and brand marketers know how important it is to be successful on this platform. In fact, the report shows that when metrics from earned media goals for brands were ranked, Facebook likes were at the top.
Redsicke opines “the biggest takeaway from the Technorati report is that blogging cultivates community, which is where influence is birthed. Also there’s a lot we can learn from top influencers, such as what kind of content to publish, how top bloggers make money and much more.
Also check out the Technorati’s full Report to get deeper insights into developing strong digital marketing strategies.